DSG on Intermediary AS — press coverage of the launch | registercompany.no

Danish Startup Group (DSG) wrote about us when registercompany.no launched. The article — "Intermediary Could Be The First Step For Expanding Your Business To Norway" — was published on DSG's editorial platform and offers an external view of the journey, the platform and the mission to unite Europe through automated company registration.

Key points from the article

• Founder Morten Ims is highlighted with his background in logistics and transportation and as an ambitious bridge builder between the Norwegian and Danish entrepreneurial ecosystems.
• The company was started in 2020, and the pandemic brought both challenges and valuable lessons that shaped the Intermediary concept itself.
• The concept was developed and tested with real customers from Denmark before being rolled out more broadly.
• The registercompany.no platform launched as an automated path to a Norwegian personal security number (D-number) and organisation number — two steps that have traditionally been heavy and bureaucratic for foreign companies.
• The service supports two technology paths: opening a Norwegian Branch (NUF) or a Limited Company (AS).
• An accounting partnership was established as part of the development journey — registrations are processed adequately together with this partner.

ESG and sustainability

The article highlights that Intermediary AS is built on a clear set of values:

• An ethical Code of Conduct published publicly.
• A CO2-neutral website.
• A cloud-based solution that reduces the need to travel physically to Norway to open a business.
• A concrete contribution to ESG / UN Sustainable Development Goal 17 — "Partnerships for the Goals".

Recognition from the Norwegian government

The DSG article notes that Intermediary AS had already at that point received recognition from the Norwegian government, and that the Norwegian government in turn is actively working to make it easier for foreign entrepreneurs to establish themselves in Norway. The platform launched with the Denmark-to-Norway corridor as its first market.

The vision — quote from Morten Ims

"The geopolitical situation is changing fast in the world, but at the end of the day it comes to government digital maturity, willingness, and human and venture capital to achieve these goals."
— Morten Ims, Founder & CEO, Intermediary AS

The long-term vision conveyed by the article is to unite Europe through automated company registration processes across the EU/EEA region — so that the internal market actually works as a single market, also for small and medium-sized enterprises.

Why this coverage matters

DSG is an independent, non-profit, volunteer-driven startup community in Copenhagen with 600+ members and 200+ affiliated Danish startups. The fact that their journalist Nicolae Mariuta chose to write about our launch — without commercial incentives — is editorial validation we appreciate, and a confirmation that the problem we solve is real and in demand within the Danish entrepreneurial community.

Later the relationship was further formalised when we were listed as a member partner under "Member Benefits" with 30 days of free consultation for every DSG member.

Read the article

Author: Nicolae Mariuta, Journalist — Danish Startup Group (DSG)

→ Read the full article on danishstartupgroup.com

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